Footways Barbican/Eastern City

The Pitch

Problem statement

WHO guidelines recommend 150-300 mins moderate activity/week but only 60% of British people achieve this The City wants more people to walk, to improve physical and mental health and wellbeing; reduce transport emissions; boost spending in local shops (see study of the Pedestrian Pound); and fill neighbourhoods with life The Barbican is a superb cultural venue but is difficult for pedestrians to access. Similarly, routes link the Eastern City to its surrounds but these are not easy to find, especially to the north The Barbican ‘Directions’ page mentions walking, but lacks details of routes. Other orgs. are similar A walking map is needed for all the cultural institutions in the area ,

Solution

Footways will create a digital map showing walking routes from Elizabeth and mainline stations, particularly to the Barbican and less accessible parts of the Eastern City, with interesting features to explore on the way The map can be embedded on the “Getting here” pages of the Council, BID and local institutions' websites The community will be invited to contribute features The features will be shown as layers such as food & drink, art, places needing improvement The maps will promote the area, draw people there on foot, engage local communities and share ideas about infrastructure improvements with the City Funds are for developing the map, engagement, photos, writing features

Why are we best placed to deliver?

Footways, started by Living Streets’ volunteers, has a proven track record of digital mapping and public engagement to produce maps, working with organisations including Network Rail, TfL, the GLA, Northbank BID, King’s Cross CP, Camden Town Unlimited, Urban Partners, and Exhibition Road Cultural Group The Central London Footways digital map has been visited 1.35+ million times. We have also created a range of bespoke maps for partners, eg Kings Cross Footways is currently working on a regeneration project with Hackney Council, working with local communities to research a walking map with features We know the area well. A senior City transport officer is on our Advisory Group

Focus Areas

Delivery plan

Budget breakdown

Beneficiaries

3,000 people

Expected impact

Increase in walking between to and from the Barbican and the Eastern City, and a more enjoyable experience for those walking Residents, workers and visitors have more engagement with and enjoyment in their area Boost to health and mental well being Boost to businesses Assists the City and institutions in the area in their efforts to be more sustainable Embedding the walking maps on the 'Getting here' pages of institutions will serve as a best practice model to be followed by others Will be of use for the proposed new Cultural Mile BID

Track record

Footways.London has a proven track record of digital mapping and public engagement to produce maps, working with organisations including Network Rail, TfL, the GLA, Northbank BID, King’s Cross CP, Camden Town Unlimited (on the Camden Green Loop), Urban Partners, and Exhibition Road Cultural Group The Central London Footways digital map has been visited 1.35+ million times. We have also created a range of bespoke maps for partners, eg Kings Cross Footways is currently working with local communities to research a walking map with features. The map will be a key tool for a regeneration project with Hackney Council We have designed comms strategies with major organisations such as TfL and Network Rail for our maps, which means our message has reached large audiences

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