A Million Steps for Better Mental Health
1
The Pitch
Problem statement
At Bristol Mind we are working hard to promote and build awareness of ways people can prevent mental health challenges. One of which is physical excercise and we created a campaign called A Million Steps for Better Mental Health. This campaign highlights the benefits of physical exercise and encourages people to take an important first step to be more active. Sometimes awareness isn’t enough. The Southwest has the highest rates of suicide in all English regions; recognising the significance of this, we want to engage as many people as possible to participate in A Million Steps for Better Mental Health.
Solution
Physical exercise is proven to improve one’s mental health & wellbeing so Bristol Mind are inviting people to take part in a 7-Day Step Challenge, where every step contributes to A Million Steps for Better Mental Health. A million steps may seem like an ambitious goal, but it represents the journey to better mental health, one step at a time. It’s an accessible challenge for anyone to take part with three different step targets to choose from. Beginner - 50,000, Intermediate 70,000 and challenging - 100,000. The funding will allow us to fund a member of staff for 4 months to be able to promote the campaign as well as provide valuable marketing funds to reach more people across Bristol
Why are we best placed to deliver?
Bristol Mind are a trusted local mental health charity and can provide a platform for people to begin their journeys to better mental health. We have key partnerships across the city and will be able to delivery an effective campaign to support the residents of Bristol to become more active and achieve better mental health and wellbeing.
Focus Areas
Delivery plan
Budget breakdown
| Staff and Volunteer Time | £2,250 |
| Marketing - printing and advertising | £750 |
Beneficiaries
250 people
Who will benefit
Expected impact
We would anticipate being able to engage 250 additional people with the support of this funding during the 4 month period of the campaign. The impact of people walking 10000 steps a day include improving heart health, lowers the risk of diabetes and of course significantly improve mental health. Many studies site an improvement in mood, higher energy levels and better quality sleep.
Track record
Bristol Mind have many years experience of both front line delivery of mental health services as well as value and need led fundraising and awareness campaigns.